Blacklists are compilations of domain names or IP addresses associated with identified "spammers." Email servers refer to these lists to identify and block potential spam. If your domain or IP address is on a blacklist, your emails may be blocked, affecting your ability to reach prospects.
Analogy: Return Address on an Envelope
Think of your domain and IP address as the return address on an envelope. Mail servers check this return address against various blacklists. If listed, your email could end up in the recipient's junk folder or be rejected outright.
Taking Action to Preserve Sender Reputation
What You Can Do:
- Follow Best Practices: Adhere to email best practices to maintain a high sender reputation.
- Monitor Blacklists: Regularly check your IP and domain against well-known blacklists using available tools.
- Delisting Process: If blacklisted, submit a delisting request to have your IP address and domain removed. This process is typically completed on the blacklist's website. Some blacklists may have a timer for removal based on decreased email traffic or fewer complaints.
Following the Rules: CAN-SPAM, CASL, GDPR & CCPA
- Emphasis on Data Privacy Laws
Data privacy regulations, such as CAN-SPAM, CASL, GDPR, and CCPA, grant individuals the right to opt out of email communication and request data deletion. Violating these laws can result in significant fines, with GDPR imposing a 4% fine on your ARR for non-compliance.
- Compliance Measures
What You Can Do:
- Know the Laws: Understand the data privacy laws in your country and those of foreign countries, especially in the European Union.
- CAN-SPAM Compliance: Include your company's address and an unsubscribe link in all emails to comply with CAN-SPAM.
- GDPR Compliance: Ensure individuals receiving your emails have opted into your communication, aligning with GDPR requirements.
- Regulation Adherence: By complying with these regulations, you reduce the likelihood of complaints against your domain, improving your email placement in recipients' inboxes.